Bar Tofol

Tofol is one of those emblematic places that define by themselves a sector in a city. Bar Tofol in Lleida has become a synonym for quality, know-how and something special that is difficult to define but must be experienced. In it we can find a fusion of traditional cuisine with the best products and a careful and at the same time close service.

BusinessRestaurant
SectorHospitality

Bar Tofol

Tofol is one of those emblematic places that define by themselves a sector in a city. Bar Tofol in Lleida has become a synonym for quality, know-how and something special that is difficult to define but must be experienced. In it we can find a fusion of traditional cuisine with the best products and a careful and at the same time close service.

BusinessRestaurant
SectorHospitality
Corporate identity

BRANDING

Giving image to an emblematic location is not an easy task. We have sought to link modernity in the same logo without forgetting that we are talking about one of the city’s historic businesses. The stylized graphics take us back to other times without losing the future orientation that this place applies to its reinterpretation of traditional cuisine.

LOGO DESIGN

Media planning

STRATEGY

In a rapidly changing and evolving environment, communication strategy takes a determining force in the success of any business initiative. Much more so in those traditional businesses that have been a benchmark for years and that if they do not know how to adapt to change can be swallowed up by the sector’s own evolution and generational changes.

DEFINITION OF COMMUNICATIVE STRATEGY AND CHANNEL SELECTION

Media planning

STRATEGY

In a rapidly changing and evolving environment, communication strategy takes a determining force in the success of any business initiative. Much more so in those traditional businesses that have been a benchmark for years and that if they do not know how to adapt to change can be swallowed up by the sector’s own evolution and generational changes.

DEFINITION OF COMMUNICATIVE STRATEGY AND CHANNEL SELECTION

Graphic applications

GRAPHICS

Once the new logo that will give the company image has been defined, a series of creatives emerge that must be elaborated and adapted to the new graphic identity. Getting an adaptation of the new logo in the space and all those elements that will serve to promote and reinforce the company’s image will determine its success.

ELABORATION OF GRAPHIC ELEMENTS LIKE LETTER AND STATIONERY